Olukai’s approach is part of a path - a journey that started with our ancestors that have passed down stories, values, and spirit. At Olukai they believe that sustainability and positive living is less about an ethos and more about the choices that you make everyday. It's about your actions, and inspiring the actions of others. Their mission follows “Our Aloha is our breath of life is about the action of giving without any expectation of receiving.” Even years before OluKai was profitable, they were giving back because that is part of our core values.
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